Perras Appointed CEO to Drive Strategic Growth for the Premier Pet Care Brand

MILWAUKEE, Sept. 15, 2026 /PRNewswire/ — Central Bark, the premier national franchise brand pioneering whole dog care, announced the appointment of Jason Perras as Chief Executive Officer. Perras, who previously served as Central Bark’s Chief Financial Officer for over two years, brings extensive leadership experience in multi-unit franchise operations and strategic business development. In his new capacity, Perras will oversee strategic direction and growth across the company’s 45 locations nationwide.

During his tenure as CFO at Central Bark, Perras played an instrumental role in driving operational excellence and financial trajectory. His strategic oversight helped yield record-breaking Q2 revenue and a 17% increase in systemwide sales, marking the highest-performing quarter in company history. As CEO, Perras will guide the brand’s next phase of growth. He will prioritize driving systemwide scale and maintaining the exceptional standard of care Central Bark provides to the dogs and families it serves.

“It is a privilege to lead Central Bark into its next phase of growth,” said Perras. “My top priority is empowering our franchisees with the operational systems, advanced resources, and strategic guidance they need to succeed. By strengthening our franchise network, we ensure that every location continues to deliver an unparalleled level of personalized care to the dogs and families we serve.”

This transition comes at a pivotal moment for Central Bark. In August, the company debuted on the Inc. 5000 list of fastest-growing private companies.

Central Bark operates 45 locations nationwide, backed by more than 20 years of industry-leading expertise in whole-dog care.

For more information about Central Bark, please visit www.centralbarkusa.com.

About Central Bark:
Central Bark is a leading whole-dog care franchise network dedicated to helping dogs live healthier, happier lives through personalized care that supports their physical, mental, and emotional well-being. For more than 20 years, Central Bark has combined canine behavioral science with expert care to create its distinct Whole Dog Care model through services including Enrichment Dog Day Care, boarding, training, and grooming. Central Bark operates 45 locations nationwide and continues to expand through franchise opportunities for entrepreneurs entering the growing premium pet care industry. The brand was named to the 2026 Inc. 5000 list of America’s Fastest-Growing Companies and was recognized as a 2024 Top Franchise by Franchise Business Review, which included Central Bark in its Top 200 Franchises ranking based on franchisee satisfaction. Learn more at centralbarkusa.com and centralbarkfranchising.com.

Media Contact:
Morgan Briere
centralbark@lolared.com

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SOURCE Central Bark