The SRS Team, affiliated with CB Realty and licensed in Massachusetts and New Hampshire, reaches significant milestone: 80 homes sold in Fitchburg, Ma.
FITCHBURG, MA, UNITED STATES, September 17, 2026 /EINPresswire.com/ — The SRS Team, affiliated with Coldwell Banker Realty and licensed in Massachusetts and New Hampshire, has reached a significant local milestone: 80 homes sold in Fitchburg, Massachusetts.
The achievement reflects more than sales volume. It represents the SRS Team’s accumulated experience helping buyers, sellers and investors navigate one of North Central Massachusetts’ most distinctive real estate markets.
Fitchburg has long held personal significance for SRS founder and Broker Matthew Straight, but he credits the team’s success in the city to the experience, collaboration and commitment of the professionals around him.
“Fitchburg and North Central Massachusetts will always be special to me. I went to school here, purchased my first property here and started my family here. It’s a unique real estate market with its own opportunities and challenges, and I’m especially proud that the SRS Team has helped so many homeowners, buyers and investors in this community. These 80 sales are a reflection of the entire team and the experience we’ve built together,” said Matthew Straight, Broker and founder of the SRS Team.
Team Experience Matters in a Unique Market
Fitchburg offers a wide range of housing, including older single-family homes, multifamily properties, investment properties, condominiums and renovated homes.
That variety requires more than a one-size-fits-all sales strategy.
The SRS Team works collaboratively to evaluate each property based on its condition, location, likely buyer, competition and current market conditions. Team members regularly share information about transactions, pricing, negotiations, marketing and buyer behavior so experience gained from one sale can benefit the next client.
When a homeowner works with an SRS agent, they benefit from the experience and resources of the entire team rather than depending on one individual.
Positioning and Staging the Property Correctly
One of the most important decisions in selling a Fitchburg property is determining how it should be positioned in the market.
A move-in-ready single-family home should not necessarily be marketed the same way as a multifamily investment property, an older home with distinctive architectural features or a property that needs renovation.
The SRS Team works to identify the most likely buyer and develops the presentation, pricing and marketing strategy around that audience.
Staging can also make a substantial difference without requiring an expensive renovation.
Cleaning, decluttering, improving lighting, making small repairs and arranging rooms so buyers immediately understand how the space can be used can strengthen both online presentation and in-person showings.
The goal is to help buyers see the home clearly and understand its potential.
Marketing Beyond the MLS
The SRS Team uses a comprehensive marketing approach designed to present properties professionally and reach buyers across multiple channels.
Depending on the property, that can include professional photography, staging, 3D virtual tours, floor plans, interior and exterior video, drone photography and video, social media promotion, targeted online advertising and direct promotion by SRS agents.
The team also uses video and social media to personally introduce listings and highlight features that may not be obvious from photographs alone.
For sellers, the objective is not simply to generate more views. It is to make sure the property is positioned in front of the right buyers and presented in a way that clearly communicates its value.
Pricing and Negotiation
Correct pricing is another critical part of the strategy.
A property that enters the market at the wrong price can lose momentum, while a properly positioned property can create stronger interest and give a seller a better negotiating position.
The SRS Team evaluates comparable sales, competing listings, property condition, neighborhood, buyer demand and the specific characteristics of the home when recommending a pricing strategy.
Once offers arrive, price is only one part of the decision.
Financing, contingencies, inspections, closing dates and the buyer’s ability to successfully complete the transaction can all influence the strength of an offer.
The SRS Team helps sellers evaluate the full terms of each offer and works with buyers to structure competitive offers around their individual priorities.
80 Sales, Shared Experience
The 80 homes sold in Fitchburg represent a growing base of local knowledge that belongs to the entire SRS Team.
Each transaction adds experience with local properties, neighborhoods, pricing, negotiations, inspections, marketing and buyer expectations.
That shared experience is central to the team’s approach.
When a client hires an SRS agent, they benefit from the collective strength, experience, communication and resources of the entire SRS Team.
About the SRS Team
The SRS Team is affiliated with Coldwell Banker Realty and serves buyers, sellers and real estate investors throughout Massachusetts and New Hampshire.
Its professional full-time team of Buyer’s Agents and Listing Agents represents clients and properties in Fitchburg, Leominster, Lunenburg, Sterling, Lancaster, Westminster, Ashby, Ashburnham, Gardner and throughout Central Massachusetts.
The team provides residential, multifamily, commercial, luxury, land, lakefront and new-construction real estate services along with comprehensive property marketing including professional photography, 3D tours, video, staging, social media and targeted online advertising.
Steven Smith
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